1. MERHSE operates under companies registered in jurisdictions outside Europe and the United States. MERHSE ("we" and "us") is committed to protecting the information about you that we collect, store, and use when you provide it to us on our web and mobile sites: MERHSE (Websites). We manage your information in accordance with the requirements of the UK Data Protection principles and the Data Protection Act 1998, which govern how organizations collect, store, use, and disclose personal information. The data protection principles also grant individuals the right to know what information an organization holds about them and the right to correct that information if it is incorrect. This document describes how we manage personal information collected about you through the Websites.

2. By visiting the Websites, making a purchase, and/or filling out our contact form, you consent to the collection, use, and disclosure of your personal information in accordance with this privacy policy and the Websites' terms of use.

3. We manage your data in accordance with the requirements of the General Data Protection Regulation (GDPR), the UK Data Protection principles, and the Data Protection Act 1998.

Collection and use of personal information
4. MERHSE does not collect personally identifiable information about individuals unless these individuals specifically and voluntarily provide such information.
4.1 When you visit our websites, you may be asked to fill out an online form to provide information about you. This information may include:
4.2 Your name;
4.3 Your contact details such as your phone number, physical address, and email address; and
4.4 Information that enables us to process your payment, such as bank account details and credit card information.
4.5 We do not store financial information.

What do we do with your personal data?
5. We collect, store, and use your personal information for various purposes. Generally, we use the information we collect to:
5.1 Assist us in delivering goods and services to you;
5.2 Contact you or respond to your inquiries;
5.3 Display, update, and maintain the content of the Websites;
5.4 Customize your experience of the Websites and our communication to you; and
5.5 Send information about product launches and promotions, regular email communication, or newsletters with news, services, or events.

6. We may use the information we collect from you
6.1 To advertise our services and the Websites;
6.2 For our internal administrative, marketing, and planning requirements;
6.3 To compile and report statistics, anonymizing all relevant personal and/or property information before completing these statistics; and
6.4 For purposes expressly allowed under any agreement with you.

To whom will MERHSE disclose my personal information?
7. We do not disclose contact information about you publicly or to other third parties unless permitted or required by law (or when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on us in connection with the Websites) or as otherwise outlined in this policy.

8. While we will never disclose or share your data with others without your consent, we use third-party processors to provide our services; these companies will process or store your information on our behalf. This includes the use of the following third parties:
8.1 We use Shopify to host our website. We use Stripe and Paypal for payment processing. Their privacy policies can be found on their respective websites. For more information, contact: customers@merhse.com.

9. If MERHSE is involved in a merger, acquisition, or sale of all or part of its assets, your personal data or other information may be part of the transferred assets.

10. We may also disclose aggregated data (in a form that does not individually identify you) to our advisors for market and user experience analysis.

11. Although we store the majority of personal data collected from you in the United Kingdom, we may store some information on computer servers in the United States from time to time. We will take reasonable steps to ensure that the overseas recipient does not breach the UK data protection principles.

Method of collection & social media features
12. We will make reasonable efforts to collect information directly from you. If you disclose data from another person (for example, when signing up on their behalf), it is solely your responsibility to ensure that the person understands and agrees to the collection, use, and disclosure of their personal data as outlined in this policy.

13. The Websites contain social media features, such as the Facebook Like button. These features may collect your IP address, the page you are visiting on our Websites, and may set a cookie to enable the feature to function properly. Social media features and widgets are hosted by a third party or directly on our Websites. Your interactions with these features are governed by the privacy policy of the company providing them.

14. We may publish customer testimonials on our Websites, social media profiles, on our YouTube channel, and within advertising creative material from time to time. These testimonials may contain personally identifiable information. We obtain your written consent at the time the testimonial is recorded. If you wish for your testimonial to be removed, please contact us at customers@merhse.com.

Website user experience tracking & cookies
15. We may use Google Analytics Advertising products: Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. Google Analytics collects data about our website traffic through Google Advertising cookies and anonymous identifiers. The data collected through these Google products is not linked to any personally identifiable information you provide while visiting our Websites. If you wish to opt-out of Google Analytics data collection, you can do so on the Google website at https://tools.google.com/dlpage/gaoptout/.

16. As with most websites and mobile applications, we and, in some cases, our third-party tracking utility partners automatically collect certain information and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

17. We use this information, which does not identify individual users, to analyze trends, administer the Websites, track users' movements on the Websites, and gather demographic information about our user base as a whole.

18. Technologies such as cookies, beacons, tags, and scripts are used by MERHSE and our partners (marketing and development partners), affiliates, or analytics or service providers (online customer service provider, email marketing system). These technologies are used to analyze trends, manage the site, track users' movements on the site, and collect demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

19. We use cookies for authentication purposes and to customize the site to user preferences. Users can control the use of cookies at the individual browser level. If you reject cookies, you can still use our site, but your ability to use some features or areas of our site may be limited.

20. We may use local storage objects (LSOs) such as HTML5 to store content information and preferences.

21. Third parties with whom we partner to offer certain features on our site or to display advertisements based on your browsing activity use LSOs such as HTML5 to collect and store information.

22. Third-party marketing cookies are used to offer ads relevant to your interests. These include:
22.1 Facebook/Instagram - You can learn more about Facebook cookies and how to control them at: https://facebook

.com/policies/cookies.
Google/Youtube - More information about Google cookies and how to manage them can be found at: https://policies.google.com/technologies/cookies.

Protection and retention of personal information
23. We will take all reasonable steps to protect the information we have about you from unauthorized access, use, and disclosure, but we cannot guarantee that our systems and stored data are completely free from third-party interception or corruption.

24. Certain parts of the Websites (such as those where you need to provide us with your credit card number) provide you with the option to send information to our Websites in encrypted form using Transport Layer Security (TLS). No method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the security or privacy of your personal information, including payment and account details. You transmit this information at your own risk. If you have any questions about security, you can contact us at customers@merhse.com.

25. If you use our Websites to link to another site, we recommend reviewing their terms of use, privacy policy, and security statements before disclosing your personal information on those sites.

26. Your personal data may be processed outside the EU by us or by third parties we use. Where this transfer occurs, we will ensure at all times the same high protection standard for your personal data.

Access to personal information
27. It is your responsibility to notify us of changes to your personal data so that we can keep our data accurate and up-to-date. If you wish to access the information we hold about you, you can make a request to customers@merhse.com. If you believe that the personal information we have about you is incorrect, you have the right to request correction of such information. You can also request that we delete the personal information we hold about you. Please note that if we delete your contact details, we may not be able to provide you with the subscribed service.

28. If you request us not to use your personal information in a particular way or not at all, we will take reasonable steps to comply with your request, but we may, to the extent permitted by law, still use or disclose your information if you subsequently consent to the disclosure, or we believe that the use or disclosure is reasonably necessary to assist a law enforcement agency or as otherwise required or permitted by law. If you know that the information we have about you is not correct or complete, please inform us. We will respond to access requests within 30 days.

29. We will retain your information for as long as your subscription is active or as long as necessary to provide you with services. We will retain and use your data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Concerns
30. If you are concerned about how we handle your personal data or require further information, you can contact the Privacy Officer at customers@merhse.com. Please use this contact if you no longer consent to receiving marketing material from us or to having your personal data displayed on the Websites.

31. This document represents our policy as of January 2020. We may change this document from time to time to reflect changes in our information practices. If we make substantial changes, we will notify you by email (sent to the email address specified in your account) or through a prominent notice on this Website before the change becomes effective.
Customer satisfaction is our top priority, and we are always here to assist you. Whether you have questions, comments, or concerns, do not hesitate to contact us through our contact form. Our team is available 24/7 to answer all your inquiries and guide you through every step of your purchase.

Feel free to take your time exploring our online store, and we hope to welcome you soon to the MERHSE family!